The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Ying Jiang; Girish N. Punj
| Year of publication: |
2010
|
|---|---|
| Authors: | Jiang, Ying ; Punj, Girish N. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 4, p. 471-489
|
| Subject: | Marketingmanagement | Marketing management | Informationsverhalten | Information behaviour | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008735692