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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2019
Persistent link: https://www.econbiz.de/10012116507
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Branded websites, marketplace selling and price competition
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659075
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659099
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Daily use of social media is associated with more body dissatisfaction of teenage girls in a large cross-cultural survey
Napp, Clotilde; Breda, Thomas - 2022
Most teenagers spend several hours per day on social media. We provide a large-scale investigation of the relationship between social media daily usage and body dissatisfaction among a sample of more than 50,000 15 y.o. students. This relation is positive and large for girls - higher use of...
Persistent link: https://www.econbiz.de/10013471462
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Online advertising as passive search
Ursu, Raluca; Simonov, Andrey; An, Eunkyung - 2021
Persistent link: https://www.econbiz.de/10012517681
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Brand equity : how is it affected by critical incidents and what moderates the effect
Hildebrandt, Lutz; Tischer, Sven - 2012
To explore how occurring critical incidents affect customer-brand relations, this study measures the impact on the … concept of customer-based brand equity. More precisely, a structure equation model is specified and differences in latent … factor means are estimated taking into account perceived quality, various brand associations, loyalty and overall brand …
Persistent link: https://www.econbiz.de/10009632242
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Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph; Kiefel, Nicola - 2011
Persistent link: https://www.econbiz.de/10009758284
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Buy it now : a hybrid internet market institution
Anderson, Steven; Friedman, Daniel; Milam, Garrett; … - 2004 - Revised April 2004
This paper analyzes seller choices and outcomes in approximately 700 recent Internet auctions on eBay. The "Buy it Now" option that is available in these auctions allows the seller to supplement or replace the auction with a posted price offer. We use a structural model to control for the...
Persistent link: https://www.econbiz.de/10011520706
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The impact of online sales on consumers and firms : evidence from household appliances
Duch-Brown, Néstor; Grzybowski, Lukasz; Verboven, Frank - 2015
In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from traditional channels. We find that there is some market...
Persistent link: https://www.econbiz.de/10011980307