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Online-Marketing
Unternehmen
35,329
Internet
19,761
Internet marketing
12,538
Deutschland
10,173
Enterprise
9,026
Electronic Commerce
8,053
Germany
7,881
Theorie
6,865
Social Web
6,857
Social web
6,847
Theory
6,753
E-commerce
6,393
Betriebliches Bildungsmanagement
6,085
Employer-provided training
6,084
Konsumentenverhalten
5,716
Consumer behaviour
5,710
USA
3,710
United States
3,175
Management
3,059
Online-Handel
2,881
Online retailing
2,875
Welt
2,846
Informationstechnik
2,843
World
2,793
Beziehungsmarketing
2,342
Relationship marketing
2,331
Strategisches Management
2,303
Werbewirkung
2,205
Advertising effects
2,185
Werbung
2,049
Advertising
1,953
Innovation
1,927
Information technology
1,894
Viral marketing
1,827
Virales Marketing
1,821
Organisation
1,816
Aufsatzsammlung
1,793
Berufsbildung
1,777
Markenführung
1,744
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5,551
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2,268
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8,927
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3,905
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35
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7,596
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1,330
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1,330
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510
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510
Working Paper
389
Arbeitspapier
374
Collection of articles of several authors
266
Sammelwerk
266
Hochschulschrift
250
Ratgeber
236
Guidebook
224
Aufsatzsammlung
211
Case study
174
Fallstudie
174
Thesis
119
Lehrbuch
111
Conference paper
109
Konferenzbeitrag
109
Textbook
87
Konferenzschrift
65
Glossar enthalten
35
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35
Handbook
33
Handbuch
33
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28
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28
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20
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20
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20
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12
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12
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8
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7
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6
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5
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1,330
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9
Polish
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Russian
6
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3
Swedish
3
Serbian
2
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2
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1
Italian
1
Slovak
1
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Author
All
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Skiera, Bernd
29
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Fritz, Wolfgang
21
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
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Springer Fachmedien Wiesbaden
87
IGI Global
25
National Bureau of Economic Research
22
Information Resources Management Association
16
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Peter Lang GmbH
3
Springer International Publishing
3
Technische Universität Braunschweig
3
Universität Bremen
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
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Published in...
All
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Springer eBook Collection
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
International journal of technology marketing : IJTMkt
59
Journal of management information systems : JMIS
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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Source
All
ECONIS (ZBW)
12,747
USB Cologne (EcoSocSci)
84
EconStor
26
OLC EcoSci
5
BASE
3
RePEc
2
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1
Beziehungsmanagement im
Internet
: eine Analyse der Informationsbedürfnisse auf Konsumgütermärkten und der Möglichkeiten ihrer Befriedigung durch Beziehungsmananagement unter Nutzu...
Ludwig, Marc Alexandre
-
2000
Persistent link: https://www.econbiz.de/10001450182
Saved in:
2
E-Business : [erfolgreich in die digitale Zukunft]
Baumann, Martina
;
Kistner, Andreas C.
-
2000
-
Dt. Orig.-Ausg., 2., aktualisierte, völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001484665
Saved in:
3
Die E-Commerce Studie : richtungsweisende Marktdaten, Praxiserfahrungen, Leitlinien für die strategische Umsetzung
Gareis, Karsten
;
Korte, Werner B.
;
Deutsch, Markus
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014009606
Saved in:
4
E-commerce : business. technology. society
Laudon, Kenneth C.
;
Traver, Carol Guercio
-
2012
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009497396
Saved in:
5
Internet
world business : dein Commerce-Magazin
München : Ebner Media Group GmbH & Co. KG
;
2005-[?]: …
;
…
-
2005,11 - 2023,3/4
Persistent link: https://www.econbiz.de/10003148639
Saved in:
6
Die 11 Irrtümer über Social-Media : was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten
Wolber, Hendrik
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009427268
Saved in:
7
Mit E-Commerce zum Markterfolg :
Multimedia
und
Internet
in
Unternehmen
Steimer, Fritz
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001454993
Saved in:
8
Internet
-Marketing und Electronic Commerce : Grundlagen - Rahmenbedingungen - Instrumente ; mit Erfolgsbeispielen
Fritz, Wolfgang
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001520266
Saved in:
9
Online-Marketing : Grundlagen der Absatzpolitik in der Net Economy
Kollmann, Tobias
-
2013
-
2., aktualisierte und überarb. Aufl.
Persistent link: https://www.econbiz.de/10009757582
Saved in:
10
Marketing the e-Business
Harris, Lisa
;
Dennis, Charles
-
2002
Persistent link: https://www.econbiz.de/10001665188
Saved in:
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