Online-Marketing : Grundlagen der Absatzpolitik in der Net Economy
Tobias Kollmann
| Year of publication: |
2013 ; 2., aktualisierte und überarb. Aufl.
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|---|---|
| Authors: | Kollmann, Tobias |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Electronic Commerce | Marketing | Marketingmanagement | Marketing-Mix |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 258 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [239] - 252 |
| ISBN: | 3-17-023024-7 ; 978-3-17-023024-8 ; 987-3-17-023024-8 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009757582