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Where do you sell your products online? : a seller perspective on online shopping platforms
Lee, Saerom; Ryu, Min Ho; Lee, Sang Yup; Kwak, Dong-Heon - 2018
With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...
Persistent link: https://www.econbiz.de/10012004979
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From OTA interface design to hotels' revenues : the impact of sorting and filtering functionalities on consumer choices
Loosschilder, Gerard H.; Rest, Jean-Pierre van der; … - In: Journal of revenue and pricing management 16 (2017) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10011705690
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David vs. Goliath in the digital age : the effect of network structure and content on the adoption of cultural products
Song, Seo Yeon; Gargiulo, Martin - 2019
Persistent link: https://www.econbiz.de/10012157532
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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How e-tailing attributes affect perceived quality : the potential impact of customer demographics and online behaviors
Tamimi, Nabil; Sebastianelli, Rose - In: The TQM journal : the international review of … 28 (2016) 4, pp. 547-560
Persistent link: https://www.econbiz.de/10011584532
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Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu; Valdimar Sigurdsson - In: Managerial and decision economics : MDE ; the … 37 (2016) 4/5, pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
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Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong; Mai, Enping; Yang, Jun - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021
Persistent link: https://www.econbiz.de/10012627857