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E-Business : [erfolgreich in die digitale Zukunft]
Baumann, Martina; Kistner, Andreas C. - 2000 - Dt. Orig.-Ausg., 2., aktualisierte, völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001484665
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Die E-Commerce Studie : richtungsweisende Marktdaten, Praxiserfahrungen, Leitlinien für die strategische Umsetzung
Gareis, Karsten; Korte, Werner B.; Deutsch, Markus - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014009606
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Contemporary research in e-marketing : Volume 1
Krishnamurthy, Sandeep (contributor) - 2005
Files and Online Experiments to Enhance Internet Marketing Charles F. Hofacker, Jamie Murphy -- CRM, KDD and Relationship …
Persistent link: https://www.econbiz.de/10014021472
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Electronic marketing and the consumer
Peterson, Robert Allen (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000626728
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Determinants of the success of online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
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Social Commerce : Marketing, Technology and Management
Turban, Efraim - 2016 - 1st ed. 2016
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone...
Persistent link: https://www.econbiz.de/10012396235
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Electronic Commerce und Online-Marketing : Ein einführendes Lehr- und Übungsbuch
Olbrich, Rainer - 2015
Die Autoren führen in komprimierter und verständlicher Form in die wichtigsten Bereiche des Electronic Commerce und des Online-Marketing ein. Im Electronic Commerce stehen die wesentlichen Geschäftsmodelle und aktuellen Ansätze im Vordergrund. Im Online-Marketing liegt das Hauptaugenmerk auf...
Persistent link: https://www.econbiz.de/10014020094
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Social commerce : marketing, technology and management
Turban, Efraim; Strauss, Judy; Lai, Linda - 2016
Persistent link: https://www.econbiz.de/10014011095
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The art of digital marketing : the defentitive guide to creating strategic, targeted and measurable online campaigns
Dodson, Ian - 2016
Internet is not about brands like Google or Facebook or Apple, it's actually about the evolution of consumer control over their …
Persistent link: https://www.econbiz.de/10013547006