Electronic marketing and the consumer
ed. Robert A. Peterson
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Peterson, Robert Allen (contributor) ; Peterson, Robert A. (contributor) |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publ. |
| Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XIII, 193 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie ; Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturverz. S. [175] - 181 (pbk.) : £19.95 ; : £48.00 : CIP entry (Jul.) |
| ISBN: | 0-7619-1069-7 ; 0-7619-1070-0 |
| Classification: | Marketing ; Mikroökonomie ; Wirtschaftssektoren: Allgemeines ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000626728