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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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2
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
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3
Discovering synergies and conflicts in online and offline in-store engagement
Banerjee, Syagnik
;
Sultan, Fareena
;
Hofacker, Charles F.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 761-776
Persistent link: https://www.econbiz.de/10014537401
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