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Brand communication and the mass vaccination center : stadium, team and community perspectives

Sears, Jackson; Cianfrone, Beth A.; Kellison, Timothy B. - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10014331363

Companies and consumers in the transition from traditional to social media

Hausmann, Maximilian - 2016

Persistent link: https://www.econbiz.de/10011635359

Brand equity: How is it affected by critical incidents and what moderates the effect

Hildebrandt, Lutz; Tischer, Sven - 2012

To explore how occurring critical incidents affect customer-brand relations, this study measures the impact on the basis of an online experiment. For this purpose, 1,122 usable responses are gathered considering the smartphone brands of Apple and Nokia as well as different scenarios. The...

Persistent link: https://www.econbiz.de/10010318786

Applying flow theory to booking experiences : an integrated model in an online service context

Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678

Persistent link: https://www.econbiz.de/10011376411

Building brand advocacy on social media to improve brand equity

Mathur, Manisha - In: International journal of electronic marketing and … 10 (2019) 2, pp. 150-172

Persistent link: https://www.econbiz.de/10012037002

Branded apps : explaining effects of brands' mobile phone applications on brand responses

Noort, Guda van; Reijmersdal, Eva A. van - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 16-26

Persistent link: https://www.econbiz.de/10011997971

Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications

Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41

Persistent link: https://www.econbiz.de/10011997974

Measuring consumer design perceptions for digital divices : a multi-dimensional scale

Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K.; … - In: The journal of brand management : an international journal 22 (2015) 7, pp. 603-630

Persistent link: https://www.econbiz.de/10011392992

Consumer based brand equity in the 21st century : an examination of the role of social media marketing

Yazdanparast, Atefeh; Joseph, Mathew; Muniz, Fernanda - In: Young consumers : insight and ideas for responsible … 17 (2016) 3, pp. 243-255

Persistent link: https://www.econbiz.de/10011615374

The effect of social media commmunication on consumer perceptions of brands

Schivinski, Bruno; Dąbrowski, Dariusz - In: Journal of marketing communications 22 (2016) 2, pp. 189-214

Persistent link: https://www.econbiz.de/10011561356

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