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The power of one : gaining business value from personalization technologies
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ECONIS (ZBW)
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Die richtige Social-Media-Strategie
Wilson, H. James
;
Guinan, P. J.
;
Parise, Salvatore
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
10
,
pp. 6-10
Persistent link: https://www.econbiz.de/10009303760
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2
Connected customer lifetime value : the impact of social media
Weinberg, Bruce D.
;
Berger, Paul D.
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009154951
Saved in:
3
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
4
Personalization in the wireless world
Weinberg, Bruce D.
;
Cavalieri, Judy
;
Madonia, Terry
- In:
The power of one : gaining business value from …
,
(pp. 58-81)
.
2003
Persistent link: https://www.econbiz.de/10011588665
Saved in:
5
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
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