Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What's your social media strat...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Social Web
10
Social web
10
Artificial intelligence
7
Innovation
7
Innovation management
6
Innovationsmanagement
6
Künstliche Intelligenz
6
Organisatorischer Wandel
6
Organizational change
6
Internet marketing
5
Knowledge management
5
Wissensmanagement
5
Digitalisierung
4
Führungsstil
4
Arbeitsgruppe
3
Corporate Social Responsibility
3
Internet
3
Knowledge transfer
3
Leadership style
3
Team
3
Wissenstransfer
3
Advertising
2
Advertising effects
2
Arbeit
2
Arbeitswelt
2
Biological data
2
Biologische Daten
2
Business network
2
Collaboration
2
Consumer behaviour
2
Corporate social responsibility
2
Creativity
2
Crowdsourcing
2
Customer value
2
Data protection
2
Datenschutz
2
Digitization
2
Distribution channel
2
Emotional carrying capacity
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
4
German
1
Author
All
Weinberg, Bruce D.
4
Parise, Salvatore
2
Berger, Paul D.
1
Buck, Michael
1
Cavalieri, Judy
1
Dellarocas, Chrysanthos
1
Guinan, P. J.
1
Guinan, Patricia J.
1
Kafka, Ron
1
Keeling, Debbie Isobel
1
Madonia, Terry
1
Ruyter, Ko de
1
Wilson, H. James
1
more ...
less ...
Published in...
All
Business horizons
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
The power of one : gaining business value from personalization technologies
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die richtige Social-Media-Strategie
Wilson, H. James
;
Guinan, P. J.
;
Parise, Salvatore
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
10
,
pp. 6-10
Persistent link: https://www.econbiz.de/10009303760
Saved in:
2
Connected customer lifetime value : the impact of social media
Weinberg, Bruce D.
;
Berger, Paul D.
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009154951
Saved in:
3
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
4
Personalization in the wireless world
Weinberg, Bruce D.
;
Cavalieri, Judy
;
Madonia, Terry
- In:
The power of one : gaining business value from …
,
(pp. 58-81)
.
2003
Persistent link: https://www.econbiz.de/10011588665
Saved in:
5
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
