//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interactive decision aids in e...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Konsumentenverhalten
78,437
Consumer behaviour
78,416
Electronic Commerce
23,511
Entscheidung
23,156
E-commerce
20,838
Decision
19,916
Theorie
17,253
Theory
17,132
Beziehungsmarketing
9,736
Relationship marketing
9,736
Online-Handel
8,411
Online retailing
8,398
Markenführung
7,486
Brand management
7,484
USA
7,035
United States
6,742
Deutschland
6,710
Markenimage
6,580
Brand image
6,550
Internet
6,091
Germany
6,041
Social web
5,888
Social Web
5,887
Customer satisfaction
5,675
Kundenzufriedenheit
5,674
Internet marketing
5,550
Verbraucher
5,475
Experiment
5,383
Einzelhandel
4,897
Retail trade
4,705
Dienstleistungsqualität
4,624
Service quality
4,620
Markenartikel
4,382
Brand
4,273
Werbewirkung
3,632
Advertising effects
3,598
Verbraucherverhalten
3,573
Emotion
3,453
Preismanagement
3,287
more ...
less ...
Online availability
All
Undetermined
2,921
Free
976
Type of publication
All
Article
4,361
Book / Working Paper
1,233
Journal
11
Type of publication (narrower categories)
All
Article in journal
4,058
Aufsatz in Zeitschrift
4,058
Aufsatz im Buch
297
Book section
297
Graue Literatur
170
Non-commercial literature
170
Arbeitspapier
123
Working Paper
123
Hochschulschrift
87
Collection of articles of several authors
85
Sammelwerk
85
Aufsatzsammlung
79
Conference paper
49
Konferenzbeitrag
49
Ratgeber
45
Guidebook
44
Lehrbuch
42
Thesis
40
Konferenzschrift
35
Textbook
32
Case study
17
Fallstudie
17
Amtsdruckschrift
14
Government document
14
Glossar enthalten
13
Glossary included
13
Collection of articles written by one author
12
Handbook
12
Handbuch
12
Sammlung
12
Conference proceedings
9
Bibliografie enthalten
8
Bibliography included
8
Bibliografie
4
Mikroform
3
Reprint
3
Accompanied by computer file
2
Advisory report
2
Elektronischer Datenträger als Beilage
2
Fallstudiensammlung
2
more ...
less ...
Language
All
English
5,321
German
281
Polish
2
Russian
2
Spanish
2
Czech
1
French
1
Slovak
1
more ...
less ...
Author
All
Dwivedi, Yogesh Kumar
16
Ghose, Anindya
16
Lammenett, Erwin
16
Kollmann, Tobias
15
Filieri, Raffaele
13
Law, Chun Hung Roberts
13
Ko, Eunju
11
Rita, Paulo
11
Urban, Glen L.
11
Fritz, Wolfgang
10
Pauwels, Koen
10
Schultz, Carsten D.
10
Wirtz, Bernd W.
10
Akram, Umair
9
Bonatti, Alessandro
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Loureiro, Sandra Maria Correia
9
Okumus, Fevzi
9
Quach, Sara
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Ahuja, Vandana
8
Chaffey, Dave
8
Dennis, Charles
8
Grewal, Dhruv
8
Hauser, John R.
8
Kannan, P. K.
8
Lambrecht, Anja
8
Liberali, Guilherme
8
Martínez-López, Francisco J.
8
Olbrich, Rainer
8
Pavlou, Paul A.
8
Reijmersdal, Eva A. van
8
Sahni, Navdeep S.
8
Schumann, Jan Hendrik
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Tan, Yong
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
20
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
IGI Global
9
Information Resources Management Association
7
National Bureau of Economic Research
6
OECD
3
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Bundesverband Digitale Wirtschaft
2
NetLibrary, Inc
2
Organisation for Economic Co-operation and Development
2
RWTH Aachen
2
Rheinwerk Verlag
2
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Association of National Advertisers
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
Campus Verlag
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
Edward Elgar Publishing
1
European Travel Commission
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
more ...
less ...
Published in...
All
Journal of business research : JBR
204
Journal of retailing and consumer services
150
International journal of internet marketing and advertising : IJIMA
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
International journal of electronic marketing and retailing : IJEMR
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
59
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
56
International journal of hospitality management
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
The journal of product & brand management
45
Electronic commerce research
43
Cogent business & management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Information systems research : ISR
38
Journal of management information systems : JMIS
37
SpringerLink / Bücher
34
Technological forecasting & social change : an international journal
34
Journal of electronic commerce research : JECR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
International journal of technology marketing : IJTMkt
31
Journal of advertising research
31
Tourism management : research, policies, practice
30
International journal of contemporary hospitality management
29
Journal of marketing
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Marketing intelligence & planning
28
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
Journal of marketing research : JMR
27
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Journal of hospitality marketing & management
26
Journal of strategic marketing
26
Journal of travel and tourism marketing
26
more ...
less ...
Source
All
ECONIS (ZBW)
5,600
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
5,605
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Usage experience with
decision
aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
2
Mere position effect in booking hotels online
Ert, Eyal
;
Fleischer, Aliza
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 311-321
Persistent link: https://www.econbiz.de/10011450697
Saved in:
3
Interpretive structural modelling of website quality factors for repurchase intention in online context
Trivedi, Vibha
;
Trivedi, Ashish
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012040478
Saved in:
4
Understanding how Millennial shoppers decide what to buy : digitally connected unseen journeys
Hall, Angela
;
Towers, Neil
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 498-517
Persistent link: https://www.econbiz.de/10011706972
Saved in:
5
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
6
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
7
Advertising or recommender systems? : a game-theoretic analysis of online retailer platforms'
decision
-making
Wang, Yan
;
Mei, Shue
;
Zhong, Weijun
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 2119-2132
Persistent link: https://www.econbiz.de/10013466596
Saved in:
8
Online
decision
making : online influence and implications for cyber security
Wall, Helen Joanne
;
Kaye, Linda K.
- In:
Psychological and behavioral examinations in cyber security
,
(pp. 1-24)
.
2018
Persistent link: https://www.econbiz.de/10011809511
Saved in:
9
Fuzzy quality attributes for evaluating Internet marketing system performance
Shih, Ya-yueh
;
Hu, Jan-shiun
- In:
Total quality management & business excellence : an …
19
(
2008
)
11/12
,
pp. 1219-1234
Persistent link: https://www.econbiz.de/10003807724
Saved in:
10
Designing online virtual advisors to encourage customer self-disclosure : a theoretical model and an empirical test
Al-Natour, Sameh
;
Benbasat, Izak
;
Cenfetelli, Ron
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 798-827
Persistent link: https://www.econbiz.de/10012804176
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->