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Comparing data-driven methods for extracting knowledge from user generated content

Saura, José Ramón; Reyes-Menendez, Ana; Filipe, Ferrão - In: Journal of open innovation : technology, market, and … 5 (2019) 4/74, pp. 1-19

This study aimed to compare two techniques of business knowledge extraction for the identification of insights related … generated content (UGC) from Twitter using two methods based on knowledge extraction techniques for business. In Method 1, an … developed for knowledge extraction that included the application of a latent Dirichlet allocation (LDA) model, a sentiment …

Persistent link: https://www.econbiz.de/10012126337

The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence

Waiguny, Martin K. J.; Nelson, Michelle R.; Terlutter, Ralf - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 257-277

Persistent link: https://www.econbiz.de/10010479067

Measuring and managing consumer sentiment in an online community environment

Homburg, Christian; Ehm, Laura; Artz, Martin - In: Journal of marketing research : JMR 52 (2015) 5, pp. 629-641

Persistent link: https://www.econbiz.de/10011349871

Knowledge sharing in online brand communities

Sloan, Sarah; Bodey, Kelli; Jones, Richard - In: Qualitative market research : an international journal 18 (2015) 3, pp. 320-345

Persistent link: https://www.econbiz.de/10011305124

Examining online channel selection behaviour among social media shoppers : a PLS analysis

Sajad Rezaei; Wan Khairuzzaman Wan Ismail - In: International journal of electronic marketing and … 6 (2014) 1, pp. 28-51

Persistent link: https://www.econbiz.de/10010483697

Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers

Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia - In: International marketing review 39 (2022) 3, pp. 682-705

Persistent link: https://www.econbiz.de/10013396304

Knowledge management, trust and communication in the era of social media

Paliszkiewicz, Joanna (ed.) - 2020

The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens … the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in …. The primary purpose of the eighth article is to present the relationship between trust and knowledge sharing, taking into …