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Online-Marketing
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Brand positioning strategy using search engine marketing
Dou, Wenyu
;
Lim, Kai H.
;
Su, Chenting
;
Zhou, Nan
;
Cui, Nan
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
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2
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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3
Transforming visitors into members in online brand communities : evidence from China
Zhou, Zhimin
;
Wu, Jane Peihsun
;
Zhang, Qiyuan
;
Xu, Shen
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2438-2443
Persistent link: https://www.econbiz.de/10010211316
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