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~subject:"Online-Marketing"
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Online-Marketing
Markenimage
10,869
Brand image
10,654
Markenführung
6,978
Brand management
6,977
Konsumentenverhalten
6,580
Consumer behaviour
6,577
Brand
3,264
Markenartikel
3,237
Region
3,202
Beziehungsmarketing
1,851
Relationship marketing
1,851
Deutschland
1,349
Germany
1,177
Werbewirkung
980
Advertising effects
977
Social Web
973
Social web
973
Herkunftsbezeichnung
921
Designation of origin
916
Internet marketing
880
Tourism marketing
740
Tourismusmarketing
740
Theorie
722
Theory
707
region
698
Customer satisfaction
648
Kundenzufriedenheit
648
Marketingmanagement
615
Marketing management
614
Destination management
587
Destinationsmanagement
587
Corporate reputation
491
Firmenimage
490
Brand loyalty
485
USA
483
Innovation
478
United States
476
REGION
456
Advertising
454
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Online availability
All
Undetermined
565
Free
144
Type of publication
All
Article
798
Book / Working Paper
92
Type of publication (narrower categories)
All
Article in journal
763
Aufsatz in Zeitschrift
763
Aufsatz im Buch
35
Book section
35
Graue Literatur
23
Non-commercial literature
23
Arbeitspapier
20
Working Paper
20
Hochschulschrift
7
Aufsatzsammlung
4
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
3
Sammelwerk
3
Case study
2
Fallstudie
2
Thesis
2
Collection of articles written by one author
1
Festschrift
1
Master Thesis
1
Sammlung
1
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Language
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English
865
German
23
Polish
2
Author
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Schivinski, Bruno
7
Vashisht, Devika
7
Sreejesh, S.
6
Loureiro, Sandra Maria Correia
5
Okumus, Fevzi
5
Ranfagni, Silvia
5
Rita, Paulo
5
Aslam, Wajeeha
4
Bilgihan, Anil
4
Dwivedi, Yogesh Kumar
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Hollebeek, Linda D.
4
Johnson, Lester W.
4
Loginova, Oksana
4
Motta, Massimo
4
Nusair, Khaldoon
4
Penta, Antonio
4
Rahman, Zillur
4
Sashittal, Hemant Chaitanya
4
Al-Mamun, Abdullah
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bilro, Ricardo Godinho
3
Burmann, Christoph
3
Chakraborty, Uttam
3
Cheung, Man Lai
3
Dou, Wenyu
3
Dąbrowski, Dariusz
3
Farhat, Kashif
3
Fernandes, Teresa
3
Gensler, Sonja
3
Groenen, Patrick J. F.
3
Kagie, Martijn
3
Khan, Imran
3
Kian Yeik Koay
3
Kim, Hye-yŏng
3
Kumar, Vikas
3
Kunkel, Thilo
3
Langaro, Daniela
3
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Institution
All
EBS Business School
1
Haufe-Lexware GmbH & Co. KG
1
Published in...
All
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
33
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
22
Journal of marketing communications
16
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Marketing intelligence & planning
12
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of technology marketing : IJTMkt
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of advertising research
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of strategic marketing
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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Source
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ECONIS (ZBW)
888
EconStor
2
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1
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
2
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
Saved in:
3
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
4
The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam
;
Shehnaz Tehseen
- In:
SocioEconomic challenges : SEC
2
(
2018
)
3
,
pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
Saved in:
5
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
6
New marketing strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
)
4
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
Saved in:
7
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
8
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
9
Impact of social media marketing activities on brand equity and brand commitment in the leather industry
Nobar, Hossein Bodaghi Khajeh
;
Kalejahi, Homa Kavoosi
; …
- In:
International journal of business excellence : IJBEX
20
(
2020
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012168771
Saved in:
10
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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