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Online-Marketing
Konsumentenverhalten
79,232
Consumer behaviour
78,799
Social Web
20,229
Social web
20,195
Internet
19,777
Theorie
12,959
Theory
12,689
Internet marketing
12,678
Beziehungsmarketing
10,320
Relationship marketing
10,305
Electronic Commerce
9,497
E-commerce
8,826
Markenführung
8,451
Brand management
8,440
Deutschland
8,008
USA
7,351
Germany
7,240
United States
7,031
Markenimage
6,935
Online-Handel
6,932
Online retailing
6,913
Brand image
6,900
Customer satisfaction
5,689
Kundenzufriedenheit
5,688
Informationsverbreitung
5,410
Information dissemination
4,830
Werbewirkung
4,732
Advertising effects
4,679
Dienstleistungsqualität
4,623
Service quality
4,610
Brand
4,426
Markenartikel
4,419
Einzelhandel
4,383
Retail trade
4,287
Werbung
4,277
Advertising
4,158
Viral marketing
4,016
Virales Marketing
4,012
Experiment
3,934
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Undetermined
5,569
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2,278
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3,909
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35
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375
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266
Sammelwerk
266
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250
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236
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224
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213
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174
Fallstudie
174
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119
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111
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109
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109
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87
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65
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28
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2
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Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Tucker, Catherine
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Fritz, Wolfgang
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
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Springer Fachmedien Wiesbaden
87
IGI Global
24
National Bureau of Economic Research
22
Information Resources Management Association
16
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Nomos Verlagsgesellschaft
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Peter Lang GmbH
3
Springer International Publishing
3
Technische Universität Braunschweig
3
Universität Bremen
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
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Published in...
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Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
Springer eBook Collection
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
48
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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Source
All
ECONIS (ZBW)
12,780
USB Cologne (EcoSocSci)
84
EconStor
26
OLC EcoSci
5
BASE
3
RePEc
2
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1
Media proliferation and partisan selective exposure
Chan, Jimmy
;
Stone, Daniel F.
- In:
Public choice
156
(
2013
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10009787087
Saved in:
2
Older audiences and digital media : focus on Romania
Ivan, Loredana
;
Schiau, Ioana
- In:
Management dynamics in the knowledge economy
6
(
2018
)
3/21
,
pp. 423-447
Persistent link: https://www.econbiz.de/10012118691
Saved in:
3
Analyzing the role of media orchestration in conducting disinformation campaigns on blogs
Bandeli, Kiran Kumar
;
Agarwal, Nitin
- In:
Computational & mathematical organization theory
27
(
2021
)
2
,
pp. 134-160
Persistent link: https://www.econbiz.de/10012543116
Saved in:
4
The role of different information sources in information spread : evidence from three media channels in China
Wu, Chunying
;
Xiong, Xiong
;
Gao, Ya
- In:
International review of economics & finance : IREF
80
(
2022
),
pp. 327-341
Persistent link: https://www.econbiz.de/10013342045
Saved in:
5
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
6
Social media, traditional media, and music sales
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010258268
Saved in:
7
The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
Saved in:
8
Smart TV and the online media sector : user privacy in view of changing market realities
Irion, Kristina
;
Helberger, Natali
- In:
Telecommunications policy : the international journal …
41
(
2017
)
3
,
pp. 170-184
Persistent link: https://www.econbiz.de/10011846650
Saved in:
9
Revisiting media selection in the digital era : adoption and usage
Huang, Yunchu
;
Yang, Chang-Gyu
;
Baek, Heon
;
Lee, Sang Gun
- In:
Service business
10
(
2016
)
1
,
pp. 239-260
Persistent link: https://www.econbiz.de/10011722244
Saved in:
10
Multiscale online media simulation with SocialCube
Abdelzaher, Tarek
;
Han, Jiawei
;
Hao, Yifan
;
Jing, Andong
; …
- In:
Computational & mathematical organization theory
26
(
2020
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10012272004
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