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Online-Marketing
Konsumentenverhalten
78,610
Consumer behaviour
78,179
Unternehmensethik
17,256
Unternehmenskultur
16,948
Business ethics
16,340
Corporate culture
15,594
Theorie
15,429
Theory
15,134
Ethik
12,035
Ethics
11,349
Wirtschaftsethik
9,287
Beziehungsmarketing
9,008
Relationship marketing
8,991
Deutschland
7,766
Corporate Social Responsibility
7,731
USA
7,636
Markenführung
7,624
Brand management
7,619
Corporate social responsibility
7,611
United States
7,233
Germany
7,168
Economic ethics
7,130
Markenimage
6,567
Brand image
6,534
Customer satisfaction
5,439
Kundenzufriedenheit
5,438
Soziale Werte
5,431
Online-Handel
5,373
Online retailing
5,360
Social values
5,330
Social Web
4,667
Social web
4,665
Dienstleistungsqualität
4,423
Service quality
4,420
Internet marketing
4,311
Brand
4,233
Markenartikel
4,229
Einzelhandel
4,148
Welt
4,132
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2,487
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721
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Graue Literatur
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Non-commercial literature
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73
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72
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52
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Sammelwerk
41
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39
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36
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27
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21
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8
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German
86
Polish
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
12
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Jerath, Kinshuk
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Hollebeek, Linda D.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Kannan, P. K.
7
Labrecque, Lauren I.
7
Michaelidou, Nina
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Schivinski, Bruno
7
Vashisht, Devika
7
Athey, Susan
6
Balakrishnan, Janarthanan
6
Bellman, Steven
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
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Deutscher Dialogmarketing Verband
9
American Marketing Association
8
Springer Fachmedien Wiesbaden
8
Information Resources Management Association
6
National Bureau of Economic Research
4
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Rheinwerk Verlag
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
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Journal of business research : JBR
190
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Journal of marketing communications
73
International journal of advertising : the review of marketing communications
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Technological forecasting & social change : an international journal
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Marketing intelligence & planning
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
4,331
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Investigating the mediating role of advertisement morality for organisational values and
ethics
towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
Saved in:
2
Competitive deviance from ethicality : a focus on online settings
Şahin-Kazazoğlu, Gözde Nur
;
Özçelik, Ayşe Bengi
; …
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 19-43)
.
2019
Persistent link: https://www.econbiz.de/10012104158
Saved in:
3
Ethics
in advertising : exploring the telecommunication industry's employment of
ethics
in advertisements
Ahmed, Mohammad Ekhlaque
;
Khan, Marium Mateen
- In:
Inventi impact: service sector
(
2017
)
3
,
pp. 132-143
Persistent link: https://www.econbiz.de/10011752726
Saved in:
4
Ethics
of the attention economy : the problem of social media addiction
Bhargava, Vikram R.
;
Velasquez, Manuel G.
- In:
Business ethics quarterly : the journal of the Society …
31
(
2021
)
3
,
pp. 321-359
Persistent link: https://www.econbiz.de/10012593541
Saved in:
5
Ethical aspects of digital (eHealth and mHealth) marketing
Koinig, Isabell
;
Diehl, Sandra
;
Terlutter, Ralf
- In:
The SAGE handbook of marketing ethics
,
(pp. 367-382)
.
2021
Persistent link: https://www.econbiz.de/10012306267
Saved in:
6
The influence of culture in website design and users' perceptions : three systematic reviews
Moura, Francisco Tigre
;
Singh, Nitish
;
Chun, Wootae
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011626496
Saved in:
7
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
8
Ethics
of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
9
Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna
;
Liljander, Veronica
;
Sihlman, Reija
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
Saved in:
10
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
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