Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What do we know about celebrit...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Advertising
19
Werbung
19
Advertising effects
12
Consumer behaviour
12
Konsumentenverhalten
12
Marketing
12
Werbewirkung
12
USA
9
United States
9
Marketing management
8
Marketingmanagement
8
Strategisches Management
8
Beziehungsmarketing
7
Bibliometrics
7
Bibliometrie
7
Brand management
7
International marketing
7
Markenführung
7
Nonprofit organization
7
Nonprofit-Organisation
7
Relationship marketing
7
Nonprofit marketing
6
Nonprofit-Marketing
6
Emotion
5
Internationales Marketing
5
Fundraising
4
Wettbewerbsvorteil
4
Brand image
3
Charitable organization
3
Competitive advantage
3
Dienstleistungsqualität
3
Forschung
3
Gemeinnützige Organisation
3
Internet marketing
3
Lieferantenmanagement
3
Markenimage
3
Measurement
3
Messung
3
Research
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ford, John B.
3
Liu, Ran
2
Bonnici, Joseph
1
Raajpoot, Nusser
1
Zhang, Weiyong
1
Published in...
All
International journal of electronic customer relationship management : IJECRM
1
Journal of advertising research
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What do we know about social-media marketing? : editor's desk
Ford, John B.
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 383-384
Persistent link: https://www.econbiz.de/10012159847
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran
;
Ford, John B.
;
Raajpoot, Nusser
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
