What do we know about celebrity endorsement in advertising?
Year of publication: |
March 2018
|
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Authors: | Ford, John B. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 1, p. 1-2
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Subject: | Werbung | Advertising | Celebrity-Werbung | Celebrity endorsement |
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