This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent...

Migratory movements and tourism in general, together with the improvement of new technologies, have meant an increase in terms of accessibility and ease of information linked to tourism. At the same time, the use of artificial intelligence has opened new horizons in which digital marketing...

Digital transformation will affect every company or organization sooner or later, regardless of the industry, country, or type of organization. In recent years, this impact has become disruptive, and there is an increasing need for companies to innovate their business models while using various...