//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How to implement informational...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Online-Marketing
Printwerbung
660
Print advertising
656
Werbewirkung
227
Advertising effects
218
Werbung
206
Advertising
190
Deutschland
150
Anzeigenwerbung
149
Germany
126
Consumer behaviour
112
Konsumentenverhalten
112
USA
107
Zeitung
107
Newspaper
104
United States
101
Emotionale Werbung
93
Presseverlag
84
Press publisher
83
Theorie
80
Theory
80
Zeitschrift
74
Emotional branding
73
Internet marketing
66
Magazine
47
Brand management
41
Markenführung
41
Werbepsychologie
40
Marketing
38
Psychology of advertising
37
Emotion
36
Zielgruppe
33
Bibliometrics
31
Bibliometrie
31
Großbritannien
31
Preismanagement
31
Pricing strategy
31
Schätzung
30
United Kingdom
30
Estimation
29
more ...
less ...
Online availability
All
Undetermined
25
Free
18
Type of publication
All
Article
35
Book / Working Paper
31
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
9
Working Paper
9
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Guidebook
1
Hochschulschrift
1
Konferenzschrift
1
Ratgeber
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
59
German
6
Swedish
1
Author
All
Budzinski, Oliver
6
Athey, Susan
4
Calvano, Emilio
4
Lindstädt-Dreusicke, Nadine
4
Angelucci, Charles
3
Gans, Joshua
3
Schultz, Carsten D.
3
Cagé, Julia
2
Djourelova, Milena
2
Durante, Ruben
2
Lindstädt, Nadine
2
Martin, Gregory J.
2
Olbrich, Rainer
2
Sridhar, Shrihari
2
Sriram, S.
2
Abhishek
1
Alam, Aftab
1
Anselmsson, Johan
1
Baccarella, Christian V.
1
Beerli-Palacio, Asunción
1
Belgaonkar, Prithvi
1
Borsenberger, Claire
1
Cage, Julia
1
Ceylan, Aylin
1
Chandra, Ambarish
1
Choi, Chang-Won
1
Dash, Mihir
1
DeRoos, Nicolas
1
Dimoka, Angelika
1
Ellis, Debbie
1
Espinosa Mascarua, Marco
1
Facht, Ulrika
1
Flath, David
1
Focke, Florens
1
Fuchs, Rainer
1
Fulton, Paul C.
1
Gans, Joshua S.
1
Ghura, Amarpreet Singh
1
Gilliam, David A.
1
Gliniecka, Martyna
1
more ...
less ...
Institution
All
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Graduate School Of Business Administration
1
National Bureau of Economic Research
1
Published in...
All
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Working paper
2
American economic journal : a journal of the American Economic Association
1
Business and Economic Research : BER
1
CESifo working papers
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
Eurasian business review
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Japan and the world economy : international journal of theory and policy
1
Journal for global business advancement : JGBA
1
Journal of business-to-business marketing
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international selling and sales management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Multichannel-Management
1
NBER Working Paper
1
NBER working paper series
1
NET Institute Working Paper
1
NHH Dept. of Finance & Management Science Discussion Paper
1
Quantitative marketing and economics : QME
1
Reihe: Marketing, Handel und Management
1
Revue d'économie politique
1
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis
Rüeger, Brian
(
ed.
);
Hannich, Frank M.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011841886
Saved in:
2
The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
3
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
4
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
5
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
6
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
7
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
8
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
- In:
American economic journal : a journal of the American …
11
(
2019
)
3
,
pp. 319-364
Persistent link: https://www.econbiz.de/10012100400
Saved in:
9
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
10
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->