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~subject:"Online-Marketing"
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Social Media and Online Gaming...
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Online-Marketing
Social Web
20,117
Social web
20,113
Virtuelle Währung
5,749
Internet marketing
5,741
Virtual currency
5,739
Terrorism
5,325
Terrorismus
5,133
Konsumentenverhalten
4,619
Consumer behaviour
4,618
Welt
3,302
World
3,284
Soziales Netzwerk
2,472
Social network
2,305
Viral marketing
2,180
Virales Marketing
2,179
social media
2,094
Beziehungsmarketing
2,023
Relationship marketing
2,023
Social media
1,965
Electronic Commerce
1,908
E-commerce
1,822
Markenführung
1,782
Brand management
1,776
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
Elektronisches Geld
1,687
Electronic money
1,684
Money laundering
1,679
Geldwäsche
1,670
Digitalisierung
1,595
USA
1,548
Digitization
1,539
United States
1,532
Online retailing
1,509
Online-Handel
1,509
Bitcoin
1,488
Internet
1,454
Blockchain
1,442
Theorie
1,272
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Undetermined
3,047
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999
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Article
4,478
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1,345
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7
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4,011
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469
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Non-commercial literature
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Collection of articles of several authors
102
Sammelwerk
102
Ratgeber
95
Arbeitspapier
93
Working Paper
93
Guidebook
90
Aufsatzsammlung
81
Case study
79
Fallstudie
79
Hochschulschrift
71
Conference paper
58
Konferenzbeitrag
58
Thesis
32
Lehrbuch
30
Textbook
24
Konferenzschrift
23
Collection of articles written by one author
12
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12
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10
Handbuch
10
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9
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9
Conference proceedings
8
Amtsdruckschrift
5
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5
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5
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3
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2
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2
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1
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English
5,437
German
390
French
3
Polish
3
Spanish
3
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Dwivedi, Yogesh Kumar
17
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Schivinski, Bruno
9
Tan, Yong
9
Beilharz, Felix
8
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Rana, Nripendra P.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Tuten, Tracy L.
8
Yoon, Sukki
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Bowen, Gordon
7
Constantinides, Efthymios
7
Gretzel, Ulrike
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
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Springer Fachmedien Wiesbaden
27
IGI Global
11
Books on Demand GmbH <Norderstedt>
5
Information Resources Management Association
4
MITP Verlags-GmbH & Co. KG
4
Wiley-VCH
4
Nomos Verlagsgesellschaft
3
Springer Gabler <Firma>
3
Springer-Verlag GmbH
3
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
National Bureau of Economic Research
2
Springer International Publishing
2
Universität Bremen
2
Universität Mannheim
2
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Bundesanzeiger Verlag
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Droemer Verlag
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Herbert Utz Verlag
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
ICEC <15, 2013, Turku>
1
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Published in...
All
Journal of business research : JBR
188
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
Information systems research : ISR
45
International journal of hospitality management
45
Business horizons
44
SpringerLink / Bücher
43
The journal of product & brand management
43
Journal of internet commerce
41
Cogent business & management
40
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
Springer eBook Collection
35
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
Journal of strategic marketing
31
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of marketing
26
Journal of advertising research
25
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
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Source
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ECONIS (ZBW)
5,809
USB Cologne (EcoSocSci)
17
EconStor
3
RePEc
1
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1
Mining online communities to inform strategic messaging : practical methods to identify community-level insights
Benigni, Matthew
;
Joseph, Kenneth
;
Carley, Kathleen M.
- In:
Computational and mathematical organization theory
24
(
2018
)
2
,
pp. 224-242
Persistent link: https://www.econbiz.de/10011856237
Saved in:
2
New moralities for new media? : assessing the role of social media in acts of terror and providing points of deliberation for business ethics
Rauf, Ateeq Abdul
- In:
Journal of business ethics : JBE
170
(
2021
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012546267
Saved in:
3
Violent conflict and online segregation : an analysis of social network communication across Ukraine's regions
Duvanova, Dinissa
;
Nikolaev, Alexander
; …
- In:
Journal of comparative economics : the journal of the …
44
(
2016
)
1
,
pp. 163-181
Persistent link: https://www.econbiz.de/10011736538
Saved in:
4
From pandemic to Prada : examining online luxury-brand self-narratives
Sharma, Yukti
;
Silal, Prakrit
;
Kumar, Jitender
;
Singh, …
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 527-541
Persistent link: https://www.econbiz.de/10013393477
Saved in:
5
Digital social capital and performance of initial coin offerings
Perez, Charles
;
Sokolova, Karina
;
Konate, Malick
- In:
Technological forecasting & social change : an …
152
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012234600
Saved in:
6
The blockchain's impact on digital marketing platforms
Hahn, Alexander
;
Knackstedt, Timo
;
Sandner, Philipp
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
37
(
2020
)
6
,
pp. 20-29
Persistent link: https://www.econbiz.de/10012303854
Saved in:
7
"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan
;
Jasin, Stefanus
;
Manchanda, Puneet
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
Saved in:
8
Kommunikationsrevolution Social Media
Ehlers, Michael
-
2013
Persistent link: https://www.econbiz.de/10009781424
Saved in:
9
Social media banking usage from banks' perspective
Paruševa, Silvija
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
Saved in:
10
Information seeking and online deal seeking behavior
Zhang, Weidong
;
Tian, Xin
;
He, Wu
- In:
Journal of global information management : an official …
27
(
2019
)
4
,
pp. 147-160
Persistent link: https://www.econbiz.de/10012121789
Saved in:
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