Extent of online purchases of goods and services is nowadays rapidly growing part of the modern economy. It is connected to rapid changes in the commerce as well as in the way of life of entire population. In this paper the influence of important factors on online purchases in South East...

Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing behavior. We collaborate...

The recent stagnation of electronic commerce highlights the need to understand contemporary online consumer behavior. This study incorporates current user demographics and emerging Internet activities to dynamically model the determinants of two key measurements of recent online shopping, a...

The paper aims at exploring the antecedents of customers' online purchase intention and behaviour, and at uncovering sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase intention and behaviour. The study confirmed the causal...

The phenomenon of sponsored search advertising – where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results – is gaining ground as the largest source of revenues for search engines. Using a unique 6 month panel dataset of...

The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

New sellers who enter online marketplaces have to build up an online reputation in order to be successful. I examine how sellers use "free'' (offering products at a zero price) as a dynamic pricing strategy to encourage consumers to experience their products, thereby increasing the number of...

Our study examines the impact of both a demand side factor (online user reviews) and a supply side factor (product variety) on the long tail and superstar phenomena in the context of online software downloading. The descriptive analysis suggests a significant superstar download pattern and also...