Narrow search
Showing 1 - 5 of 5
Cover Image
Older consumers, digital marketing, and public policy : a review and research agenda
Nunan, Daniel; Di Domenico, MariaLaura - In: Journal of public policy & marketing 38 (2019) 4, pp. 469-483
Persistent link: https://www.econbiz.de/10012534261
Cover Image
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Cover Image
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Cover Image
Can search engine advertising help access rare samples?
Nunan, Daniel; Knox, Simon - In: International journal of market research : JMRS ; the … 53 (2011) 4, pp. 523-540
Persistent link: https://www.econbiz.de/10009268691
Cover Image
Fake news, social media and marketing : a systematic review
Di Domenico, Giandomenico; Sit, Jason Kokho; Ishizaka, … - In: Journal of business research : JBR 124 (2021), pp. 329-341
Persistent link: https://www.econbiz.de/10012493984