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Persuasive communication : a study of major attitude-behavior theories in a social media context

Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10011432398

Determinants of negative word-of-mouth communication using social networking sites

Balaji, M. S.; Kok Wei Khong; Chong, Alain Yee Long - In: Information & management : the internat. journal of … 53 (2016) 4, pp. 528-540

Persistent link: https://www.econbiz.de/10011495336

Study abroad information in the new media

Teng, Shasha; Kok Wei Khong; Chong, Alain Yee Loong - In: Journal of marketing for higher education 25 (2015) 2, pp. 263-286

Persistent link: https://www.econbiz.de/10011497298

Conceptualising cues in social media

Teng, Shasha; Kok Wei Khong - In: International journal of internet marketing and … 9 (2015) 3, pp. 233-253

Persistent link: https://www.econbiz.de/10011498036

An investigation of online shopping experience on trust and behavioral intentions

Samuel, Lee Hao Suan; Balaji, M. S.; Khong Kok Wei - In: Journal of internet commerce 14 (2015) 2, pp. 233-254

Persistent link: https://www.econbiz.de/10011432424

Online Advertising : A Study on Malaysian Consumers

Jerome, Theresa; Shan, Leong Wai; Khong, Kok Wei - 2014

Online advertising is a new platform for marketers to create awareness and increase brand equity. The aim of this paper is to examine the impact of online advertising features on purchase intentions. Three features of online advertising were discussed and examined, i.e. multimedia, pictures and...

Persistent link: https://www.econbiz.de/10014193294

Examining the Impact of Online Advertising on Purchase Intentions

Khong, Kok Wei - 2010

Online advertising is a new platform for marketers to create awareness and increase brand equity. The aim of this paper is to examine the impact of online advertising on purchase intentions. Three features of online advertising were discussed and examined, i.e. multimedia, pictures and content...

Persistent link: https://www.econbiz.de/10014044367