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Social media for socially responsible firms : analysis of Fortune 500’s twitter profiles and their CSR/CSIR ratings
Lee, Kiljae; Oh, Won Yong; Kim, Namhyeok - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 791-806
Persistent link: https://www.econbiz.de/10010237023
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Promoting giving campaigns in university websites : a cross-cultural comparison between the United States and South Korea
Kim, Yeojin; Kim, Hyuksoo; Lee, Doohwang; Ahn, Jungsun - In: Journal of promotion management : JPM 22 (2016) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10011522069
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Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Kim, Eunyoung; Kim, Yeojin - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005