Digital advertising, which uses consumer data to target ads to users, now accounts for most of global ad expenditures. Privacy concerns have prompted regulations that restrict the use of personal data. To inform these policy debates, we develop an equilibrium model of advertising and market...

The evolution of digital -- Dawn of a new era -- Your digital journey -- Traditional V's digital marketing -- The digital skills gap & the maths of selling -- Digital marketing pitfalls to avoid -- The dynamic digital marketing model -- Search - the R.A.P.I.D traffic generator -- Social - the...

The evolution of digital -- Dawn of a new era -- Your digital journey -- Traditional V's digital marketing -- The digital skills gap & the maths of selling -- Digital marketing pitfalls to avoid -- The dynamic digital marketing model -- Search - the R.A.P.I.D traffic generator -- Social - the...

This study examined the impact of social media usage on students' entrepreneurial intentions, making a novel contribution by extending the Theory of Planned Behavior (TPB). Specifically, two additional variables were introduced into the TPB framework: social media and perceived risk. Employing...