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From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; … - In: Journal of marketing 80 (2016) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
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Effects of link placements in email newsletters on their click-through rate
Kumar, Ashish; Salo, Jari - In: Journal of marketing communications 24 (2018) 5, pp. 535-548
Persistent link: https://www.econbiz.de/10011880801
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More of the same? : effects of volume and variety of social media brand engagement behavior
Schäfers, Tobias; Falk, Tomas; Kumar, Ashish; … - In: Journal of business research : JBR 135 (2021), pp. 282-294
Persistent link: https://www.econbiz.de/10012647870