An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Year of publication: |
2021
|
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Authors: | Kumar, Ashish |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-13
|
Subject: | Email marketing | Email design elements | Email open | Email click | Email reopen | Consumer purchase | Marketing communication | E-Mail | E-mail | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
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