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Online-Marketing
Konsumentenverhalten
79,275
Consumer behaviour
78,842
Unternehmensethik
17,360
Business ethics
16,440
Theorie
15,340
Theory
15,046
Kommunikation
12,693
Ethik
12,109
Ethics
11,418
Communication
10,666
Wirtschaftsethik
9,315
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9,125
Relationship marketing
9,112
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7,564
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7,562
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7,348
USA
7,337
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7,230
Economic ethics
7,152
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6,886
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6,738
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6,592
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6,567
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5,977
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5,560
Online-Handel
5,530
Online retailing
5,517
Customer satisfaction
5,489
Kundenzufriedenheit
5,488
Social Web
5,240
Social web
5,238
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4,635
Internet marketing
4,575
Dienstleistungsqualität
4,407
Service quality
4,405
Markenartikel
4,271
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4,270
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4,088
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13
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Law, Chun Hung Roberts
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Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
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Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
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Usman, Osly
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Wilbur, Kenneth C.
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8
Kannan, P. K.
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Liberali, Guilherme
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8
Ahuja, Vandana
7
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7
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7
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7
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7
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7
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7
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
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Association of National Advertisers
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Campus Verlag
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Edward Elgar Publishing
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Fördergesellschaft Marketing an der Universität Augsburg
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Goethe-Universität Frankfurt am Main
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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1
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1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
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1
Peter Lang GmbH
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Journal of business research : JBR
196
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of internet commerce
54
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
42
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of marketing
31
Information systems research : ISR
30
Journal of promotion management : JPM
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
28
Journal of management information systems : JMIS
28
Technological forecasting & social change : an international journal
28
Tourism management : research, policies, practice
28
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Asia Pacific journal of marketing and logistics
26
Marketing intelligence & planning
26
Psychology & marketing
26
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of strategic marketing
22
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ECONIS (ZBW)
4,601
USB Cologne (EcoSocSci)
3
EconStor
2
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1
Competitive deviance from ethicality : a focus on online settings
Şahin-Kazazoğlu, Gözde Nur
;
Özçelik, Ayşe Bengi
; …
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 19-43)
.
2019
Persistent link: https://www.econbiz.de/10012104158
Saved in:
2
Ethics
in advertising : exploring the telecommunication industry's employment of
ethics
in advertisements
Ahmed, Mohammad Ekhlaque
;
Khan, Marium Mateen
- In:
Inventi impact: service sector
(
2017
)
3
,
pp. 132-143
Persistent link: https://www.econbiz.de/10011752726
Saved in:
3
Ethics
of the attention economy : the problem of social media addiction
Bhargava, Vikram R.
;
Velasquez, Manuel G.
- In:
Business ethics quarterly : the journal of the Society …
31
(
2021
)
3
,
pp. 321-359
Persistent link: https://www.econbiz.de/10012593541
Saved in:
4
Ethical aspects of digital (eHealth and mHealth) marketing
Koinig, Isabell
;
Diehl, Sandra
;
Terlutter, Ralf
- In:
The SAGE handbook of marketing ethics
,
(pp. 367-382)
.
2021
Persistent link: https://www.econbiz.de/10012306267
Saved in:
5
Ethics
of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
6
Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna
;
Liljander, Veronica
;
Sihlman, Reija
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
Saved in:
7
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
Saved in:
8
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
9
Consumers' concerns with how they are researched online
Moraes, Caroline
- In:
Business & professional ethics journal
36
(
2017
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011687837
Saved in:
10
Investigating the mediating role of advertisement morality for organisational values and
ethics
towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
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