An important current trend in advertising is the replacement of traditional pay-per-exposure (aka pay-per-impression) pricing models with performance based mechanisms in which advertisers pay only for measurable actions by consumers. Such pay-per-action mechanisms are becoming the predominant...

Although many researchers in Information Systems and Marketing have studied the effect of product reviews on sales, few have looked at their effect on product returns. We hypothesize that, by reducing product uncertainty, product reviews affect the probability of product returns. We elaborate...

An important current trend in advertising is the replacement of traditional pay-per-exposure (pay-per-impression) pricing models with performance-based mechanisms in which advertisers pay only for measurable actions by consumers. Such pay-per-action (PPA) mechanisms are becoming the predominant...