Double marginalization in performance-based advertising : implications and solutions
Year of publication: |
2012
|
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Authors: | Dellarocas, Chrysanthos |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 6, p. 1178-1195
|
Subject: | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Auktion | Auction | Suchmaschine | Search engine | Zahlungsverkehr | Payment system |
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