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Do customers want to communicate with insurers on social media? : An investigation of the Swiss market

Pugnetti, Carlo; Becker, Johannes; Zani, Cristian - In: International Journal of Financial Studies : open … 10 (2022) 4, pp. 1-14

of platform, personality, and current insurance provider impact customers' attitudes towards interacting with insurance … much more open to interactions and insurance presence more welcome on more frequently used tools. This is an encouraging … customers. Social context, on the other hand, plays only a minor role in customer preferences. The current insurance provider …

Persistent link: https://www.econbiz.de/10013473128

A Segmentation Study of Beach Rental-by-Owner Online Inquiring Customers

Hill, William W. - 2011

In recent years, with the movement of vacation planning to the online setting, a segment that has emerged is the vacation rental-by-owner lodging market. Vacation property owners are now often renting their property on their own through the virtual marketplace. Accordingly, this study proposes...

Persistent link: https://www.econbiz.de/10014184143

Customer Satisfaction, Loyalty, and Commitment in Online Markets

Prado Román, Alberto; Blanco González, Alicia; … - 2013

In recent years, online markets have exploded as a meeting point for businesses and consumers. By studying the online tourist services market, the present study offers a model that explains the process of loyalty generation in online markets. The authors apply structural equation modeling to a...

Persistent link: https://www.econbiz.de/10014153628

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment

Montaguti, Elisa; Neslin, Scott; Valentini, Sara - 2013

One of the most intriguing and managerially relevant findings in the multichannel customer management literature is the positive association between multichannel purchasing and customer profitability. The question is whether this is an actionable, causal relationship. We design and implement a...

Persistent link: https://www.econbiz.de/10014165997

Social Media Marketing Activities Influencing Brand Equity and Buying Commitment towards Customer Response in the Luxury Hotel Industry

Janda, Julian; Mitchev, Tzvetan; Nuangjamnong, Chompu - 2022

Social media has become an influential and dynamic virtual space where the platform is used for social networking and a great opportunity to digitally promote a business and establish relations with customers. This study aims to understand how social media marketing activities influence brand...

Persistent link: https://www.econbiz.de/10014082121

Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Persistent link: https://www.econbiz.de/10014237774

Exploring the impact of social media influencers on customers' purchase intention : a sequential mediation model in Taiwan context

Kanwar, Anu; Huang, Yu-Chuan - In: Entrepreneurial business and economics review : EBER 10 (2022) 3, pp. 123-141

Objective: The objective of the article is to investigate the impact of social media influencers (SMI) on Taiwanese customers' intent to buy, using sequential mediating effects of parasocial interaction, perceived value, and brand image. Research Design & Methods: The study focused on Taiwan and...

Persistent link: https://www.econbiz.de/10014231512

Social media : where customers air their troubles : how to respond to them?

Valdimar Sigurdsson; Larsen, Nils Magne; Hulda Karen … - In: Journal of innovation & knowledge : JIK 6 (2021) 4, pp. 257-267

Dissatisfied customers often use social media to voice their complaints effectively, and firms strive to find solutions about how to respond to publicly visible service failure posts. We add to the emerging literature on complaint handling via social media by examining how complaining customers...

Persistent link: https://www.econbiz.de/10012692355

Customer Attitude from Social Media, Customer Satisfaction Index, and Firm Value

Chung, Sunghun - 2018

Social media has emerged as a key source of understanding customer satisfaction, which is used by investors in their investment decision. Nonetheless, whether and how social media metrics on customer attitude toward the company has not been thoroughly examined. This study develops a new index of...

Persistent link: https://www.econbiz.de/10012933332

A Walk in Customers' Shoes : How Attentional Bias Modification Affects Ownership of Integrity-Violating Social Media Posts

van Laer, Tom - 2017

The number of social media posts that expose company integrity violations has increased dramatically. In response, some companies empower employees to respond to customer blogs, which requires employees to recognize the customer's perspective. We show that Attentional Bias Modification can be...

Persistent link: https://www.econbiz.de/10012974352