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Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy; Zhang, Jian - In: Journal of internet commerce 13 (2014) 1/4, pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
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Your Google Game Plan for Success : Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
Teixeira, Joe - 1994 - 1st ed.
Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in...
Persistent link: https://www.econbiz.de/10012689135
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Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps
Movahedisaveji, Mohammad Mahdi; Shaukat, Badiea - In: Journal of management analytics 7 (2020) 1, pp. 69-104
Persistent link: https://www.econbiz.de/10012171634
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Building e-loyalty towards online food delivery apps : a serial-mediation model
Mittal, Ella; Kaur, Navneet - In: Asian Academy of Management journal 28 (2023) 1, pp. 139-161
This study analysed the mechanism to generate e-loyalty among customers through e-service quality regarding OFD (OFD) apps. It examined the indirect influence of e-service quality on e-loyalty through the mediation of e-trust and e-satisfaction of customers. The serial mediation approach was...
Persistent link: https://www.econbiz.de/10014321323
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The use of digital channels to create customer relationships
Heinonen, Kristina; Michelsson, Thomas - In: International journal of internet marketing and … 6 (2010) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
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Go Google : 20 ways to reach more customers and build revenue with Google business tools
Holden, Greg - 2008
Persistent link: https://www.econbiz.de/10003539381
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Transparente mobile Empfehlungssysteme : Gestaltung und Einfluss auf die Kundenbindung mobiler Dienste
Radmacher, Mike - 2010
Persistent link: https://www.econbiz.de/10003957365
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Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability
Keßler, Esther; Rabsch, Stefan; Mandić, Mirko - 2019 - 4., aktualisierte und erweiterte Auflage
Das komplette Online-Marketing-Wissen in einem Band! Google Ads, Web Analytics, Social Media Marketing Inkl. Influencer-Marketing und Facebook-Ads Ideal für Agenturen, Studium und Ausbildung! Was macht andere Websites erfolgreich und wie kann ich meine Website ganz nach vorne bringen? Wie nutze...
Persistent link: https://www.econbiz.de/10011842179
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Erfolgreiche Websites : SEO, SEM, Online-Marketing, Usability ; [SEO, SEM, Online-Marketing, Affiliate-Programme ; Google AdWords, Web analytics, social media marketing ; Video-, E...
Keßler, Esther; Rabsch, Stefan - 2011 - 1. Aufl., 1., korrigierter Nachdr.
Persistent link: https://www.econbiz.de/10014276642