Faggian, Silvia; Grosset, Luca - In: Mathematical Methods of Operations Research 78 (2013) 2, pp. 259-284
The problem of a firm willing to optimally promote and sell a single product on the market is here undertaken. The awareness of such product is modeled by means of a Nerlove–Arrow goodwill as a state variable, differentiated jointly by means of time and of age of the segments in which the...
