A focus group study using four groups of food shoppers provides insights into consumers’ knowledge, beliefs, and behaviors regarding organic foods. Two focus groups consisted of shoppers who regularly bought organic foods and two focus groups of shoppers who predominantly purchased...

The demand for organic food products has expanded rapidly in the past decade on a global basis, stimulated by consumer perceptions that organic products are safer, cleaner and more ethical than conventional products. The demand for organic products was estimated to grow at a rate of 15-20 per...