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Investigating the role of knowledge, materialism, product availability, and involvement in predicting the organic clothing purchase behavior of consumers in the Indian market

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Moderating role of demographics on attitude towards organic food purchase behavior : a study on Indian consumers

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Mediating role of opinion seeking in explaining the relationship between antecedents and organic food purchase intention

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Role of green self-identity and peer influence in fostering trust towards organic food retailers

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Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India

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Mediating role of opinion seeking in explaining the relationship between antecedents and organic food purchase intention

Pandey, Shivendra Kumar; Khare, Arpita - In: Journal of Indian Business Research 7 (2015) 4, pp. 321-337

Purpose – The purpose of this paper is to understand the effect of antecedents like environmental consciousness and cosmopolitanism (COS) on organic food purchase intention (OFPI) with the possible mediation of opinion seeking (OS) and opinion leadership (OL). Design/methodology/approach – A...

Persistent link: https://www.econbiz.de/10014875082