Impact of culture, cosmopolitanism, and price on local store loyalty : an empirical study from India
Year of publication: |
2014
|
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Authors: | Khare, Arpita ; Pandey, Sanjay Kr. ; Bhardwaj, Preshth |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 3, p. 185-200
|
Subject: | Culture | cosmopolitanism | local store loyalty | price | Indian consumers | Indien | India | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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