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An introspective examination of single-unit versus multi-unit franchisees
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 473-496
Persistent link: https://www.econbiz.de/10009776494
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2
Predicting organizational form choice from pre-entry characteristics of franchisees
Weaven, Scott
;
Baker, Brent L.
;
Edwards, Chase
;
Frazer, …
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10011880461
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