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Organizational change
Strategisches Management
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Strategic management
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Brand management
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Markenführung
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Multinationales Unternehmen
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Transnational corporation
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Marketing
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Social Web
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Social web
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KMU
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Balogun, Julia
11
Kotter, John P.
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Kreutzer, Ralf T.
11
Krüger, Wilfried
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Helfat, Constance E.
8
Volberda, Henk W.
8
Huy, Quy
7
Scheinpflug, Rita
7
Buzády, Zoltán
6
Floyd, Steven W.
6
Hess, Thomas
6
Müller-Stewens, Günter
6
Rank, Susanne
6
Vaara, Eero
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Birkinshaw, Julian
5
Coccia, Mario
5
Ghezzi, Antonio
5
Gudergan, Siegfried
5
Gunasekaran, Angappa
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Jarzabkowski, Paula
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Maijanen, Päivi
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McGahan, Anita M.
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Tushman, Michael L.
5
Zajac, Edward J.
5
Aggarwal, Raj
4
Bartunek, Jean M.
4
Becker, Jörg
4
Burgelman, Robert A.
4
Doz, Yves L.
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Galliers, Robert
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Ghosal, Vivek
4
Heracleous, Loizos
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Holbeche, Linda
4
Hope Hailey, Veronica
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Jin, Jiafei
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Järventie-Thesleff, Rita
4
Kissling-Näf, Ingrid
4
Kourtit, Karima
4
Kunisch, Sven
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Springer Fachmedien Wiesbaden
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Springer-Verlag GmbH
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Wiley-VCH
4
Campus Verlag
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Harvard Business Review Press
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Harvard Graduate School of Business Administration
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Haufe-Lexware GmbH & Co. KG
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Shaker Verlag
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Verlag Dr. Kovač
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AMACOM
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Erasmus Research Institute of Management
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IGI Global
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International Business Machines Corporation
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Murmann Publishers GmbH
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NetLibrary, Inc
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Taylor and Francis
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Excellence in Services International Conference <26., 2023, Paisley>
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SpringerLink / Bücher
46
Journal of business research : JBR
45
Long range planning : LRP ; international journal of strategic management
40
Springer eBook Collection
31
Journal of organizational change management
29
Strategic management journal
28
Technological forecasting & social change : an international journal
28
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
18
California management review
17
Business process management journal
15
Strategic Organization
15
Business horizons
14
Harvard business review : HBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of strategy and management
14
Premier reference source
14
European management journal
13
International journal of strategic change management : IJSCM
13
Harvard-Business-Manager : das Wissen der Besten
12
IEEE transactions on engineering management : EM
12
Journal of management studies : JMS
12
Journal of open innovation : technology, market, and complexity
12
Management research review
12
Management for Professionals
11
Change Management in der Praxis : Beispiele, Methoden, Instrumente
10
Strategic organization
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Technology analysis & strategic management
9
Excellence in Change : Wege zur strategischen Erneuerung
8
MIT sloan management review
8
Management decision : MD
8
Strategic change : SC ; briefings in entrepreneurial finance
8
Advances in logistics, operations, and management science (ALOMS) book series
7
Business strategy and the environment
7
Digital strategies and organizational transformation
7
Faculty & research / Insead : working paper series
7
Journal of change management : an international journal
7
Journal of management & organization : JMO
7
Management Decision
7
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
7
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ECONIS (ZBW)
2,801
Other ZBW resources
51
USB Cologne (EcoSocSci)
14
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Emerging Asian Lifestyle : eine Analyse proaktiver Unternehmensführung im Kontext eines sich wandelnden Konsumentenverhaltens
Lonnes, Victoria
-
2018
Persistent link: https://www.econbiz.de/10013432335
Saved in:
2
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
3
Rebranding : the effect of team name changes on club revenue
Agha, Nola
;
Goldman, Michael M.
;
Dixon, Jess C.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 675-695
Persistent link: https://www.econbiz.de/10011641182
Saved in:
4
Markenorientierter Wandel in Organisationen
Botschen, Günther
;
Kittinger-Rosanelli, Christine
- In:
Change Leadership : den Wandel antizipieren und aktiv …
,
(pp. 369-396)
.
2010
Persistent link: https://www.econbiz.de/10003976613
Saved in:
5
What’s in a name? : what leads a firm to change its name and what the new name foreshadows
Wu, Yi Lin
- In:
Journal of banking & finance
34
(
2010
)
6
,
pp. 1344-1359
Persistent link: https://www.econbiz.de/10003978404
Saved in:
6
Processing different degrees of logo change : when higher levels of
brand
consciousness decrease openness to substantial logo changes
Grinsven, Bo
;
Das, Enny
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
Saved in:
7
Conceptualizing and measuring resistance to change in
brand
relationships
Ramaswami, Sridhar N.
;
Raju, Sekar
;
Page, Dana C.
- In:
Journal of Indian business research
8
(
2016
)
3
,
pp. 180-204
Persistent link: https://www.econbiz.de/10011718863
Saved in:
8
Brand
activism change agents : strategic storytelling for impact and authenticity
Key, Thomas Martin
;
Keel, Astrid L.
;
Czaplewski, Andrew J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1339-1355
Persistent link: https://www.econbiz.de/10014553087
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9
Brand
name change : Strategien für den erfolgreichen Markennamenwechsel ; [zahlreiche Fallstudien; praxisrelevante Handlungsempfehlungen; 10 goldene Regeln für den Markennamenwechs...
Hamer, Hans H.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014010298
Saved in:
10
Corporate
brand
positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
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