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Capabilities supporting digital servitization : a multi-actor perspective
Marcon, Érico; Marcon, Arthur; Ayala, Néstor Fabián; … - In: Industrial marketing management : the international … 103 (2022), pp. 97-116
Persistent link: https://www.econbiz.de/10013255686
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From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila; Mendes, Glauco H. S.; Oliveira, … - In: Industrial marketing management : the international … 102 (2022), pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
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Servitization and Industry 4.0 convergence in the digital transformation of product firms : a business model innovation perspective
Frank, Alejandro Germán; Mendes, Glauco H. S.; Ayala, … - In: Technological forecasting & social change : an … 141 (2019), pp. 341-351
Persistent link: https://www.econbiz.de/10012133112
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Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim; Matthyssens, Paul; Vanderstraeten, Johanna; … - In: Industrial marketing management : the international … 89 (2020), pp. 265-277
Persistent link: https://www.econbiz.de/10012290051
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Spiraling between learning and alignment toward digital service innovation
Coreynen, Wim; Matthyssens, Paul; Struyf, Bieke; Van … - In: Journal of service management 35 (2024) 2, pp. 306-331
Persistent link: https://www.econbiz.de/10015077998