Attempts to clarify the concept and scope of internal marketing and its strategic role in the implementation of change programmes. Shows the manner and the extent to which marketing techniques can be used internally by presenting an alternative conceptual model. This model uses a multi‐level...

Notes that many companies pay “lip service” to the idea of innovation and stresses that becoming innovative requires an organisational culture which nurtures innovation and is conducive to creativity. Considers the nature of organisational climate and of organisational culture, focusing on...