Chaston, I.; Badger, B.; Sadler‐Smith, E. - In: European Journal of Marketing 34 (2000) 5/6, pp. 625-642
In the literature, relationship orientated firms are being advised to exploit organizational learning as a route through which to acquire the knowledge required to survive in rapidly changing and/or highly competitive markets. There is, however, only limited anecdotal evidence of the positive...