In today's turbulent environment, customers are playing a more important role in competition, which can be reflected by customers as co‐producer, value co‐producer, or co‐developer of knowledge and competencies, etc. Accordingly, business priority should be given to what customers really...

In today’s turbulent environments, competition has gone far beyond the traditional product‐based competition and taken on an increasingly new look, with its nature and rules changing fundamentally. Accordingly, firms are competing with one another at multiple levels at the same time and as a...