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The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
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Walker, Orville C.
;
Roering, Kenneth J.
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2009
Persistent link: https://www.econbiz.de/10003836597
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Sales force management
Churchill, Gilbert A.
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2009
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9. ed.
Persistent link: https://www.econbiz.de/10013469069
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The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
Olson, Eric M.
;
Slater, Stanley F.
;
Hult, G. Tomas M.
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2009
Persistent link: https://www.econbiz.de/10003836621
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