Livanis, Grigorios; Robertson, Christopher J.; … - In: International Marketing Review 33 (2016) 1, pp. 51-87
Purpose – The purpose of this paper is to examine how country-of-origin (COO) perceptions of managers affect their provider selection for offshoring and offshore-outsourcing of services. In particular, it examines how economic and cultural attributes of the supplier’s host nation shape these...