Purpose – The purpose of this paper is to demonstrate how a web‐based virtual ideation tool, dialogr.com, can be used to capture insights from consumers and to gain an understanding of consumer satisfaction with package design during and after product use. The authors also demonstrate how...

Mandated use of Radio Frequency Identification (RFID) on goods at pallet, case and item level continues to churn the Consumer Product Goods (CPG), logistics and retail industry. The statement ?Internet of things? is slowly becoming true; with concerted efforts from standard setting bodies such as...