A mixed-methods approach for designing market-driven packaging
Lynn Metcalf, Jeffrey S. Hess, Jeffrey E. Danes and Jay Singh
| Year of publication: |
2012
|
|---|---|
| Authors: | Metcalf, Lynn ; Hess, Jeffrey S. ; Danes, Jeffrey E. ; Singh, Jay |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 15.2012, 3, p. 268-289
|
| Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Marktforschung | Market research | Qualitative Methode | Qualitative method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573216