Likewise, other historic cities of Pakistan, Peshawar has two major commercial areas i.e. old city region and Saddar Bazaar. In commercial areas, the Central Business District (CBD) has prime importance, which is the retail heart of a city. Normally, dual cores of the city are present in each...

Now a days, commercial growth and development in cities are more vertical than horizontal. This vertical growth and development are controlled by the type of occupancy or land use. Higher the order of commercial activity in bid-rent system is supporting more vertical development. Consequently,...

Social media marketing has provided easy access to consumers. Luxury brands frequently keep posted their collections and proceedings on social media with the aim to save interest, engagement, create awareness as well as shape loyalties. This research is conducted in three randomly selected...