Social media marketing and emergence of aspirational brand luxury : female consumers' buying behavior in Pakistan
Year of publication: |
2020
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Authors: | Adnan, Malik ; Yousaf, Zahid ; Babar, Muhammad Qamar Zaman ; Malik, Sher Muhammad |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 14.2020, 1, p. 409-423
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Subject: | brand luxury | female consumer buying | women consumerbehavior | social media marketing | Online-Marketing | Internet marketing | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Markenführung | Brand management | Pakistan | Social Web | Social web |
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