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Adoption of Android smartphones and intention to pay for mobile internet : an empirical analysis of consumers in Pakistan

Aslam, Wajeeha; Farhat, Kashif; Ejaz, Laraib; Arif, Imtiaz - In: International journal of business innovation and … 21 (2020) 3, pp. 428-446

Persistent link: https://www.econbiz.de/10012199549

Impact of spirituality, religiosity, knowledge and attitude on green purchase intention in Pakistan

Aslam, Wajeeha; Razzaque, Owais; Arif, Imtiaz; Farhat, … - In: International journal of green economics : IJGE 16 (2022) 4, pp. 331-354

Persistent link: https://www.econbiz.de/10014312324

Linking Brand Engagement to Customer-Based Brand Equity and Role of Brand Experience, Brand Personality, and Brand Affect : A Case of Automobile Market of Pakistan

Farhat, Kashif - 2021

Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand equity drivers; brand personality, brand experience, and brand affect. The data was collected from 426 automobile...

Persistent link: https://www.econbiz.de/10013233249

Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102

Persistent link: https://www.econbiz.de/10012146994

The role of customer trust, service quality and value dimensions in determining satisfaction and loyalty : an empirical study of mobile telecommunication industry in Pakistan

Aslam, Wajeeha; Arif, Imtiaz; Farhat, Kashif; … - In: Market : review for marketing theory and practice 30 (2018) 2, pp. 177-194

Persistent link: https://www.econbiz.de/10011994848